Promotional mix for Pharma medcom

One role of pharmaceutical research companies is to provide information about their medicines to health care professionals. This interaction between pharmaceutical representatives and health care professionals is often referred to as “marketing and promotion.”A number of tools and media are available for marketing communications in pharmaceuticals. Many avenues like detailing and samples have been overused and scant attention paid to other equally, if not more effective avenues.







• Detail aids and materials – Traditionally, detailing via sales representatives has been the most often used avenue for medical communication. Nowadays, with increasing difficulty in arranging a face-to-face meetings with doctors, many companies are looking at using e-detailing in place of live detailing through sales rep. This is because a shift to e-detailing erases all logistics problems associated with physical presence of a sales rep at the doctor’s clinic, fully armed with a large number of visual aids.


• Samples - This is a very important and often frowned upon tool. Samples are effective ways of demonstrating a drugs’ effectiveness and its importance cannot be underestimated.


• Speaker programs – Though such speaker programs can be arranged through a live speaker program or technologically enabled via web casts, studies have shown more effectiveness for live speaker programs.


• Journal advertising and Medical publications – An ethical dilemma to many. I shall comment more on this in one of my later posts.

• Medical education and Patient education programs

• DTC advertising – With about 18 to 20 % of Indian drug market consisting of OTC (Over-the-counter) drugs, its a mystery what is being done in this arena. A few new advertisements on television do bring about a whiff of change, though.

Related article

• DTC television ads driving consumers to pharma websites (medicineandtechnology.com)

My first Glog

I have often seen Glogs on other blogs and websites and have been attracted to them, though i usually don’t like the Untidy look that most glogs seem to favor. So i tried to make a glog for myself which is tidier and could be put to creative business use as a tool for digital marketing media. Well done, a Glog can be very attractive and eye catching.Just an experiment, really, but exciting.

Medical Animations – WebSlides

Image by drneelesh via Flickr

Medicine is a very visual science requiring a lot of imagination of processes taking place at cellular and sub cellular levels. Almost none of the disease processes currently understood can be seen. Even something as simple as a Flu infection(influenza virus) has to be imagined to be understood, forget opaque diseases like Danubian endemic familial nephropathy. Animation helps in simplifying the process for a large number of visual learners.

A few other uses of Medical animations ( besides medical education) include-

* Medical field related Web sites,
* Sales Training,
* Patient Education,
* Slide Kits and Presentations,
* Multimedia Posters/Abstracts,
* Health promotion,
* Advertising and traditional marketing,
* Trade shows and Symposium,
* Multimedia journals,
* Online social marketing, etc.

I use Medical animations frequently and am always on the lookout for interesting and original Medical animation sites. There are many animation sites out there but very few achieve the required levels of professionalism and accuracy. I have prepared this slide-kit to showcase a few of such sites. This list is by no way exhaustive but only a limited view of this field. To keep the list short and interesting, i had to fore go a few websites. Kindly pardon me if i missed yours.

You could add other such interesting sites as comments at the end of this post.
Enjoy.

http://slides.diigo.com/widget/slides?sid=12385&mode=onfull

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Medical Animation- How is it Used ?

rketing

Image via Wikipedia

Medicine is a very visual science requiring a lot of imagination of processes taking place at cellular and sub cellular levels. Almost none of the disease processes currently understood can be seen. Even something as simple as a Flu infection(influenza virus) has to be imagined to be understood, forget opaque diseases like Danubian endemic familial nephropathy. Animation helps in simplifying the process for a large number of visual learners.

A few other uses of Medical animations ( besides medical education) include-

• Medical field related Web sites,
• Sales Training,
• Patient Education,
• Slide Kits and Presentations,
• Multimedia Posters/Abstracts,
• Health promotion,
• Advertising and traditional marketing,
• Trade shows and Symposium,
• Multimedia journals,
• Online social marketing, etc.

I use Medical animations frequently and am always on the lookout for interesting and original Medical animation sites. There are many animation sites out there but very few achieve the required levels of professionalism and accuracy. I have prepared this slide-kit to showcase a few of such sites. This list is by no way exhaustive but only a limited view of this field. To keep the list short and interesting, i had to fore go a few websites. Kindly pardon me if i missed yours.

You could add other such interesting sites as comments at the end of this post.

Enjoy.

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Medical Animation- How is it Used ?

rketing

Image via Wikipedia

Medicine is a very visual science requiring a lot of imagination of processes taking place at cellular and sub cellular levels. Almost none of the disease processes currently understood can be seen. Even something as simple as a Flu infection(influenza virus) has to be imagined to be understood, forget opaque diseases like Danubian endemic familial nephropathy. Animation helps in simplifying the process for a large number of visual learners.

A few other uses of Medical animations ( besides medical education) include-

• Medical field related Web sites,
• Sales Training,
• Patient Education,
• Slide Kits and Presentations,
• Multimedia Posters/Abstracts,
• Health promotion,
• Advertising and traditional marketing,
• Trade shows and Symposium,
• Multimedia journals,
• Online social marketing, etc.

I use Medical animations frequently and am always on the lookout for interesting and original Medical animation sites. There are many animation sites out there but very few achieve the required levels of professionalism and accuracy. I have prepared this slide-kit to showcase a few of such sites. This list is by no way exhaustive but only a limited view of this field. To keep the list short and interesting, i had to fore go a few websites. Kindly pardon me if i missed yours.

You could add other such interesting sites as comments at the end of this post.

Enjoy.

Related articles by Zemanta

• –The evolution of Medical education– (meducationtechnology.blogspot.com)
• HTML & CSS – The VERY Basics (meducationtechnology.blogspot.com)
• Wikipedia has a List of Medical Slang Terms (casesblog.blogspot.com)