Youtube for pharma marketing.- Best practices

Recently read this post from Rohit Bhargava  titled “10 Rules Of Using YouTube For Pharma & Healthcare Marketing“. Though I don’t back all his logic, i found many of his views very important and worth repeating in another post. I have taken the liberty to add a few extra notes, while editing  many of his.

Youtube is a great channel for marketing and many Pharmaceutical companies are already actively involved.Check the playlist below for a few examples. 

               EIGHT RULES OF PHARMA MARKETING WITH YOUTUBE:

1) DO create a video as short as possible.

Short is sweet , simple and sexy. Ideally keep it between 2 and 4 minutes.

2) DO use descriptive language in the title.

The title is what will get you in the search listings , and ignite your viewers interest.Be sure to write the most interesting and compelling description you can

3) DO choose your thumbnail wisely.

This is the first Visual the viewers would focus on.Get the most visually interesting image you can to use as the thumbnail..

4) DO allow embedding and ratings on your video.   

That will let your video go viral , and prove its popularity.

5) DON’T allow comments on YouTube videos. 

Youtube comments are generally lowbrow.If you want to create dialogue, bring the video onto your own site and invite comments there instead.

6) DO integrate your video(s) with other online efforts

Make your video channel a part of your complete online marketing strategy.

7) DON’T expect people to just find your video through search.

Have an active promotional strategy.

8) DON’T forget to follow all the Regulatory guidelines.

Take care to comply with all the required legal and regulatory language. FDA is getting tougher on such “abuse” of online marketing efforts.

Original post here- 

Also see

•  Pharma Steps Back from Sponsored Ads (marketingvox.com)

• Catching Health consumer”s attention online  (digital-medicine.blogspot.com)

Youtube for pharma marketing.- Best practices

Recently read this post from Rohit Bhargava  titled “10 Rules Of Using YouTube For Pharma & Healthcare Marketing“. Though I don’t back all his logic, i found many of his views very important and worth repeating in another post. I have taken the liberty to add a few extra notes, while editing  many of his.

Youtube is a great channel for marketing and many Pharmaceutical companies are already actively involved.Check the playlist below for a few examples. 

               EIGHT RULES OF PHARMA MARKETING WITH YOUTUBE:

1) DO create a video as short as possible.

Short is sweet , simple and sexy. Ideally keep it between 2 and 4 minutes.

2) DO use descriptive language in the title.

The title is what will get you in the search listings , and ignite your viewers interest.Be sure to write the most interesting and compelling description you can

3) DO choose your thumbnail wisely.

This is the first Visual the viewers would focus on.Get the most visually interesting image you can to use as the thumbnail..

4) DO allow embedding and ratings on your video.   

That will let your video go viral , and prove its popularity.

5) DON’T allow comments on YouTube videos. 

Youtube comments are generally lowbrow.If you want to create dialogue, bring the video onto your own site and invite comments there instead.

6) DO integrate your video(s) with other online efforts

Make your video channel a part of your complete online marketing strategy.

7) DON’T expect people to just find your video through search.

Have an active promotional strategy.

8) DON’T forget to follow all the Regulatory guidelines.

Take care to comply with all the required legal and regulatory language. FDA is getting tougher on such “abuse” of online marketing efforts.

Original post here- 

• Pharma Steps Back from Sponsored Ads (marketingvox.com)
• Catching Health consumer”s attention online  (digital-medicine.blogspot.com)

Twitter in Health care

It has been very difficult to convince Medical professionals to use social media regularly. Twitter is a very powerful social media tool for sharing information and the few physicians on it use Twitter as an extension of their Web presence, a patient communication site, a marketing tool or casual conversations with their colleagues. Or combination of all. See “Should doctors use Twitter?”.In fact, Phil Baumann comes up with 140 HEALTH CARE USES FOR TWITTER.

Kevin Pho, at KevinMD.com says -

Twitter offers an opportunity for doctors to provide instant feedback, faster than they can even from blogging. This can range from providing updates on surgery, which Detroit’s Henry Ford Hospital has done, to giving opinions on the latest, breaking studies. Twitter can provide more transparency to what goes on in the physician’s world, and allow both patients and other doctors to interact with one another in a quick, convenient way.

Despite so many championing the use of Twitter, medical professionals have been hesitant to jump in. But Mayo Clinic doesn’t seem to be holding back and waiting for the rest. Infact Twitter is just One of the ways Mayo Clinic is using Social media. You can read “10 Ways You Can Use Mayo Clinic’s Social Media Tools”. Mayo Clinic hosted its second “Tweetcamp” on Thursday, April 23, 2009 to provide training for Mayo Clinic staff — and for others outside Mayo via Web cast, in how to use Twitter productively in health care.

One of the challenges in medical research is disseminating findings to the broader community of health care providers and patients so they can evaluate the implications. Among the unique benefits of Twitter is that discussion is distribution. The act of “tweeting” with a link and a comment sends the information to a user’s “followers,” and when recipients reply the message spreads in turn to their Twitter followers

Tweetcamp II – Twitter Bootcamp

View more documents from Lee Aase.
Lee Aase is manager of syndication and social media for Mayo Clinic.

You can also see the webcast, divided into Four videos on their Youtube channel.

Mayo Clinic held Tweetcamp II (#tweetcamp2) on Thursday, April 23, 2009 to provide basic training for staff in using Twitter, and to suggest practical applications in the health care environment. Many participants joined via Web cast and Twitter

You can follow me on Twitter @edrneelesh

• Social Media: Disruptive Force in Medicine
• Inside Healthcare at the Mayo Clinic
• Mayo Clinic Social Media Webcast
• ROI of social media in healthcare #bbmtehc

Twitter in Health care

It has been very difficult to convince Medical professionals to use social media regularly. Twitter is a very powerful social media tool for sharing information and the few physicians on it use Twitter as an extension of their Web presence, a patient communication site, a marketing tool or casual conversations with their colleagues. Or combination of all. See “Should doctors use Twitter?”.In fact, Phil Baumann comes up with 140 HEALTH CARE USES FOR TWITTER.

Kevin Pho, at KevinMD.com says -

Twitter offers an opportunity for doctors to provide instant feedback, faster than they can even from blogging. This can range from providing updates on surgery, which Detroit’s Henry Ford Hospital has done, to giving opinions on the latest, breaking studies. Twitter can provide more transparency to what goes on in the physician’s world, and allow both patients and other doctors to interact with one another in a quick, convenient way.

Despite so many championing the use of Twitter, medical professionals have been hesitant to jump in. But Mayo Clinic doesn’t seem to be holding back and waiting for the rest. Infact Twitter is just One of the ways Mayo Clinic is using Social media. You can read “10 Ways You Can Use Mayo Clinic’s Social Media Tools”. Mayo Clinic hosted its second “Tweetcamp” on Thursday, April 23, 2009 to provide training for Mayo Clinic staff — and for others outside Mayo via Web cast, in how to use Twitter productively in health care.

One of the challenges in medical research is disseminating findings to the broader community of health care providers and patients so they can evaluate the implications. Among the unique benefits of Twitter is that discussion is distribution. The act of “tweeting” with a link and a comment sends the information to a user’s “followers,” and when recipients reply the message spreads in turn to their Twitter followers

Tweetcamp II – Twitter Bootcamp

View more documents from Lee Aase.

Lee Aase is manager of syndication and social media for Mayo Clinic.

You can also see the webcast, divided into Four videos on their Youtube channel.

Mayo Clinic held Tweetcamp II (#tweetcamp2) on Thursday, April 23, 2009 to provide basic training for staff in using Twitter, and to suggest practical applications in the health care environment. Many participants joined via Web cast and Twitter

You can follow me on Twitter @edrneelesh

• Social Media: Disruptive Force in Medicine
• Inside Healthcare at the Mayo Clinic
• Mayo Clinic Social Media Webcast
• ROI of social media in healthcare #bbmtehc

Youtube video contest for health marketing

The U.S. Department of Health and Human Services (HHS) has taken another step in using social media and the collaborative power for health communication and health marketing.
HHS has invited the public to create a video PSA with a message about preventing or dealing with the flu and to post it on YouTube.

• Contest opens July 9, 2009.
• Deadline for submissions: 11:59pm EDT, August 17, 2009

Produced video should be posted to YouTube as a video response to HHS Secretary Kathleen Sebelius’ call for contest entries.You also need to be sure to fill out and submit this online form.
(http://transparency.cit.nih.gov/psa/contest.cfm).
The contest is open only to Americans aged more than 14 years.:-(

The Video/videos must be a fresh, previously undisplayed work of either 15, 30, or 60 seconds in length; and close with a visual mention of www.flu.gov.

The Video must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright or license infringement.The Video must not contain brand names or trademarks;

A panel of celebrity judges will choose the top ten videos submitted. The top ten videos will then be presented to the You Tube community to vote on which video is the very best.

The grand prize is $2,500 cash. All top videos shall be featured on broadcast TV and government websites.

———————-
AND THE WINNER IS

–

Youtube video contest for health marketing

The U.S. Department of Health and Human Services (HHS) has taken another step in using social media and the collaborative power for health communication and health marketing.
HHS has invited the public to create a video PSA with a message about preventing or dealing with the flu and to post it on YouTube.

• Contest opens July 9, 2009.
• Deadline for submissions: 11:59pm EDT, August 17, 2009

Produced video should be posted to YouTube as a video response to HHS Secretary Kathleen Sebelius’ call for contest entries.You also need to be sure to fill out and submit this online form.
(http://transparency.cit.nih.gov/psa/contest.cfm).
The contest is open only to Americans aged more than 14 years.:-(

The Video/videos must be a fresh, previously undisplayed work of either 15, 30, or 60 seconds in length; and close with a visual mention of www.flu.gov.

The Video must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright or license infringement.The Video must not contain brand names or trademarks;

A panel of celebrity judges will choose the top ten videos submitted. The top ten videos will then be presented to the You Tube community to vote on which video is the very best.

The grand prize is $2,500 cash. All top videos shall be featured on broadcast TV and government websites.