Medical Communication

Anatomy mLearning via iPhone: Aspects of Anatomy

Posted by drneelesh on March 17, 2011

Video has been widely acclaimed as a very useful educational media for elearning. With widespread use of hand held devices like iPhones, we need suitable formats and ease of use to encourage mLearning in Medicine.

Professor of Clinical Anatomy at Warwick Medical School, Peter Abrahams Author of How the Body Works (A Comprehensive Illustrated Encyclopedia Of Anatomy), has turned his teaching into bite-size anatomy classes which can be downloaded and used by medical students world-wide

The new app, entitled Aspects of Anatomy, provides 38 short teaching videos using real, plastinated prosections of the lungs, thorax and the arm, from shoulder to hand.
The app is available to purchase from the usual iTunes store outlets and costs £4.99.

ASPECTS OF ANATOMY from Short Form Film Company on Vimeo.

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>Use of Social and Mobile Media for Health Change.

Posted by drneelesh on March 5, 2011


Margaret Morris, PhD, clinical psychologist and senior researcher in Intel’s Digital Health Group, studies the ways that emerging technologies can enhance mental and physical wellbeing. She shares her latest research into the use of social and mobile media for health change.
Filmed September 28, 2010 | Philadelphia

Margaret covers 3 theories and research into how to apply them to helping people make healthy choices:

* Emotional Awarenes
Facilitating awareness of behaviors through mobile therapy – can your phone be your psychologist?
* Social Psychology
People are very affected by what they think other people are doing – how can we tailor messages that will motivate people to make the right choices?
* Loss Aversion
Loss affects us twice as much in a negative way as gain affects us in a positive way – how can we use this “stick” to help people change?

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>Inkling, iPad and Medical Textbooks.

Posted by drneelesh on February 28, 2011


We have been waiting for a good interactive medical textbook for a long long time. We have earlier looked at Blio Reader. Blio reader accepts as input a PDF or ePub version of a text and allows the addition of interactive multi-media elements, including video, quizzes and live internet content, while allowing annotations and note taking.

Now we have interactive textbooks on iPad via Inkling.

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>The Future of eCommerce is Social commerce

Posted by drneelesh on February 24, 2011


Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.

More succinctly, social commerce is the use of social network(s) in the context of e-commerce.

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>Top 12 Ranked Web sites in India for December 2010:

Posted by drneelesh on January 29, 2011


Alexa – Top Sites in India

Top Sites in India ranked for December 2010

The 1 month rank is calculated using a combination of average daily visitors and pageviews over the past month. The site with the highest combination of visitors and pageviews is ranked #1.

1) Google India
Indian version of this popular search engine. Search the whole web or only webpages from India…. More Interfaces offered in English, Hindi, Bengali, Telugu, Marathi and Tamil.

2) Google
Enables users to search the Web, Usenet, and images. Features include PageRank, caching and tra… Morenslation of results, and an option to find similar pages. The company’s focus is developing search technology.

3) Facebook
A social utility that connects people, to keep up with friends, upload photos, share links and … Morevideos.

4) Yahoo!
A major internet portal and service provider offering search results, customizable content, cha… Moretrooms, free e-mail, clubs, and pager.

5) YouTube – Broadcast yourself
YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your… More videos worldwide!
Free, automated weblog publishing tool that sends updates to a site via FTP.
7) Wikipedia
A free encyclopedia built collaboratively using wiki software. (Creative Commons Attribution-Sh… MoreareAlike License).

9) India Ltd.
Online portal with free e-mail and many other services.

10) Twitter
Social networking and microblogging service utilising instant messaging, SMS or a web interface..

11) LinkedIn
A networking tool to find connections to recommended job candidates, industry experts and busin… Moreess partners. Allows registered users to maintain a list of contact details of people they know and trust in business.
12) Indiatimes
Portal site; includes news stories under subject headings, and links to other information

Analysis and Pointers:

a) At least half of these dozen are hardcore social networking sites.Orkut is still doing reasonably well in India, and Facebook has fast climbed to number 3, after the obligatory Google Search.

b) Google India is on the first position and we wonder how many choose to surf the net in their local languages. This information can transform the way content is produced in India currently.If this data can be gathered, it will allow content creators to better plan their offerings.

c) The only two India based entities, Rediff and Indiatimes are web portals, with a strong presence in the e-commerce space. These two being popular shopping sites, this is another pointer to increasing online expenditure habits being formed.

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>How to Create Animations Online without Costly Softwares

Posted by drneelesh on January 28, 2011


Example of Level 1 animation. Same image but s...I

A Video is a very powerful resource on the internet. Various studies have proved that videos get shared more rapidly via social media, rather than text based content. But making good quality videos has required using special programs and costly talent.
Not Anymore.

There are a few sites online where you can do basic animation and you do not need to have animation experience. You can pick backgrounds, text, music, etc. to make a short video and then send it to your friends. You do not need any experience just point and click:

5 websites which allow you to create animations:


Check out this video on using Xtranormal:

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>Tracing The First Decade of Wikipedia (Video)

Posted by drneelesh on January 23, 2011


Wikipedia has been around for Ten years now. Over the years, it has proved itself to be a much maligned and under-appreciated source of information to a large number of people.

The WikiMedia foundation has now set its eyes on the developing markets like India, and it will be interesting to see Wikipedia make it through another few years without advertising revenues.

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>8 Questions to Answer Before you Start a Health Community

Posted by drneelesh on January 13, 2011



Online community building require planning all your activities much before you launch it on the web. Here is the list of 8 questions you should answer before you actually start building a community::

(1)Who is responsible for managing the community. One person who has ultimate authority for managing your online community. Pick this person before you launch. What are the limits of their authority. What can/can’t they do without you? What are their responsibilities and deliverables?

(2)The first people that you’re going to approach. Building an online community needs a very focussed approach. So before you venture into any such project, have a clear target audience profile. You should know their demographics, habits and attitudes. You should have a list of people, but start with the best 20 to 50 consumers to join in the beginning

(3)What you’re going to tell them. Based upon your research, you should know what you’re going to tell a member that will get them to join. We believe it is best to draw up a plan for publishing content according to a table -of -contents and in a timely fashion.

(4)How you will convert newcomers into regulars. What will members do in your community for the first few weeks? You need a clear process that will take a newcomer to the community past the usual 3-week mark into a regular. This means a combination of constant prods asking for opinions/recommendations etc.

(6)How you will grow the community. Will you continue to use direct invites? Will you use referrals? If so what will you do to gain those referrals? Will you go for promotion/mentions in top media outlets. If so, what will you tell them to get those mentions? In our opinion, it is better to grow physician communities via referrals and recruiting health consumers via direct invitation, social media marketing and Google adwords.

(7)What platform you will use. Hot topic, but what platform will you use for your community (should be very clear about why). The default should be forums/mailing list/newsgroups until you outgrow it.

(8)What you are measuring. What metrics matter to you? This should also include how you will react to these metrics. How will these metrics change your actions?
(via Feverbee)

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>6 Great Ways to Kick start Your Health Community.

Posted by drneelesh on January 11, 2011



Despite all the debate about the many differentiating feature of health communities, they are at their core like any other online community. And growing a health community faces almost the same challenges as growing  any other non-specialist communities.

Feverbee is a good source of gyan for building online communities. Created by Richard Millington, it is overflowing with solid practical advice in building vibrant online communities. We have taken one of their recent posts and edited it to answer our own question.

How to Kick Start a passive Health Community? 6 questions which will enthuse activity in your community forum and encourage people to share:

(1) What is your average day like? People love to talk about themselves winning over their arthritis/ diabetes/ whatever. Ask them what their average day is like and they’ll tell you. They’ll also compare it with anyone else that answers.

(2) This question can be difficult to monitor/ balance but will surely get you a lot of traffic. Can anyone recommend ( a healthcare service provider, source of information, treatment strategy which worked for you)…..? People like to be helpful and show off knowledge. Asking for recommendations will solicit knowledge and engagement from users. Another variant of this is Who/What are your top 5 …………… ? Ranking is addictive. Ask people to rank their top 5 anything and then try to create an overall ranking based upon the community.

(3) What is the worst thing that has ever happened to you whilst you have been unwell….. ? Self explanatory. Let members share their stories. It’ll almost certainly boost activity and return visits. Members will slowly get to know and like each other.

(4) Has anyone tried…………….. ? Again, has anyone is all-encompassing and people are likely to share their experiences.

(5) What would you do if ……. ? Create a hypothetical situation, perhaps a problem lots of people face, and ask members what they would do. Life problems work well here.

(6) What should every newcomer know about ….? Well, what should every newcomer know about something relevant in your community? It’s great and much needed advice – perfect for a sticky-thread. 

PS: We recommend an Editorial board of independent experts for every health community.  Plus, Always let users flag content as spam or promotional. Contact for help in creating health communities targeting physicians/ health consumers in India.

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>The History of Medicine : Video 2.0

Posted by drneelesh on January 10, 2011

>Video recounts the history of medicine from ancient China to web 2.0

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