Medical Communication

Archive for February, 2010

>Inkling, iPad and Medical Textbooks

Posted by drneelesh on February 16, 2010


We have been waiting for a good interactive medical textbook for a long long time. We have earlier looked at Blio Reader. Blio reader accepts as input a PDF or ePub version of a text and allows the addition of interactive multi-media elements, including video, quizzes and live internet content, while allowing annotations and note taking.
Now we have interactive textbooks on iPad via Inkling.

Inkling is a platform for interactive textbooks, built from the ground up for iPad. It turns paper-based textbooks books into engaging, interactive learning experiences while staying compatible with the print book for classroom use. It allows for all the advantages of an intelligent book, like allowing keyword search, quizzes, guided tours of organ physiology and annotations.

There are a number of medical textbooks of Anatomy and Neuroanatomy available for downloads. Ganong’s Review of Medical Physiology is now available on iTunes for download, via the Inkling platform. You can download the platform and a sample chapter for free,


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History of Data visualization

Posted by drneelesh on February 8, 2010

Visualize the Wind

Every bit of Data has a story to tell, if it can be visualized.The main goal of data visualization is to communicate information clearly and effectively through graphical means. Bar charts scatter graphs and maps are examples of simple data visualizations that have been used for many Thousands of years, though Minards map was arguably the first “Rock star” data visualization diagram of recent times.

Minard’s map (1861) of Napoleon’s invasion of Russia is a landmark in Data visualization. It enabled laymen to understand the various seemingly unconnected factors like the Napolenic army”s progress, victories, epidemics, environment, deaths and retreat visually in one image.

Cartography (in Greek chartis = map and graphein = write) is the study and practice of making geographical maps. Combining science, aesthetics, and technique, cartography builds on the premise that reality can be modeled in ways that communicate spatial information effectively.

Maps have been used for thousands of years. 
Noteworthy amongst them is Ptolemy’s Geographia (2ndCentury AD), where he mapped the world as then known to man

Thematic cartography involves maps of specific geographic themes, oriented toward specific audiences. In such maps, all extraneous data and information is taken away, leaving behind only the data to be visualized.

A few useful Links-

Happy Visualizining.

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Using Social media for Public health campaigns

Posted by drneelesh on February 5, 2010

Using Social Media in the health care industry is not the Goal. Its a  tool, helping you leverage social media for another Primary goal. A few ideas like switching off comments on Youtube and Facebook allows one to avoid a lot of hassles involved in using social media in the healthcare industry.
Explains Carl Desmond, creative director and partner at Awaken Interactive, an agency that helped design Gilead’s B Here campaign , against Hepatitis B  infections.“With YouTube, we turned off the comments and with Facebook we disabled the comment functionality,” said Desmond. “Any conversation or relationship that develops outside of that—say between friends on Facebook—don’t appear in the B Here channels, and aren’t an issue.” The campaign is aimed at the technologically skilled and particularly vulnerable group of Asian Americans.

With perhaps one exception—Johnson & Johnson’s Children with Diabetes patient community—no marketing pharmaceuticals are permitting unfettered social media and product discussions on their websites, but lots of campaigns are using social media outlets to reach consumers and patients in an organized way. That isn’t to say channels like Twitter or Facebook are right for every campaign, but it was right for Gilead, according to a hepatitis product manager at Gilead. “We didn’t do it just for the sake of doing it, because it’s the new thing, or it’s cool or because it’s the next wave of tactics,” the Gilead product manager says. “We used social media because it made sense, and it was aligned with our objectives.” In order to sell the campaign internally, the marketing team ensured that social media components were well integrated with other campaign elements. “It wasn’t like, ‘Hey, we’re launching a social media campaign.’ It was, ‘We’re launching a disease awareness educational campaign that includes X, Y and Z and our website, live educational events and media outreach,” according to the product manager.

You can read the full report here.

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