Medical Communication

Archive for the ‘3D’ Category

MedCom strategy for Hyalgan

Posted by drneelesh on April 20, 2010

Lupin Ltd has recently launched injectable osteoarthritis  drug Hyalgan in India. In fact, Hyalgan was the first FDA approved hyaluronan therapy.The drug, which is a natural liquid injected into the knees to relieve pain caused due to osteoarthritis, has been test-marketed by Lupin over the last six months across the country.  

The options for treating OA include:
  • COX-2 inhibitors
  • Mild Narcotics
  • Local pain-relieving creams
  • Corticosteroids
  • Viscosupplementation– These procedures involve the injection of gel-like substances  (hyaluronates) into a joint to supplement the viscous properties of synovial fluid. Currently, these injections are approved for osteoarthritis of the knee joint, when more conservative treatments have failed.
Hyalgan is recommended for patients of stage 1 to 3 of OA to relieve the acute pain associated with it. Hyalgan can also delay the progression of OA when taken regularly as per the schedule.

 

The procedure for Hyalgan injections is explained here. Though many doctors know about this medication, not many are skilled enough to use this intra-articular injection. it would need a massive medical communication process to train most doctors in using this treatment option in the OPD. This communication would ideally be in the form an animated 2D or 3D video, with interactivity and notes.Such videos can then be distributed to relevant doctors, offline on a compact disc or online via medical forums and websites.

The Hyalgan molecule is originally developed by Italian drug maker FIDIA SpA.
According to a recently concluded survey, the market for osteoarthritis is currently pegged at Rs 150 crore. In India OA is the 2nd most prevalent disease in the age group of 25-30 years and affects more than 12 per cent of the population. Hyalgan injections are given as a series of 5 injections. Each injection is given once a week.


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communication, growth and inspiration-SIGGRAPH

Posted by drneelesh on August 11, 2009

80x80

SIGGRAPH 2009 is over
(Conference: 3-7 August (Monday through Friday) and Exhibition: 4-6 August (Tuesday through Thursday).

It was sponsored by The Association for Computing Machinery (ACM), an educational and scientific society uniting the world’s computing educators, researchers, and professionals to inspire dialogue, share resources and address the field’s challenges.Its one of the best scientific animation/hypermedia/multimedia platform in the world. It was full of galleries, competitions, events, presentations, Papers and exhibitions. A real feast!
We @markivmedcom / @LastMohican hope to participate the next time round. (2010). Here are Two interesting Interfaces which surfaced in SIGGRAPH 2009.

* 1) Immersive 3D plus Virtualization to let you move freely in Virtual world– A team from INRIA and Grenoble Universities in France (will) demo a new virtual reality system called Virtualization Gate.

Virtualization Gate that tracks users’ movements very accurately using multiple cameras, allowing them to interact with virtual objects with new realism.A user wears a head-mounted display (HMD) and moves through a virtual space while several cameras track his movement. The video here shows a guy kicking over virtual vases and pushing a virtual representation of himself around. A cluster of PCs is needed to perform the necessary image capture and 3D modeling.

* 2) Teleconferencing in Three dimensions

MxR works with USC’s Institute of Creative Technologies and the Interactive Media Division at the School of Cinematic Arts. ICT projects create and analyze immersive systems for education and training simulations that incorporate both real and virtual elements. IMD projects push the boundaries of immersive experience design and alternative controllers. The VRPsych Lab and Graphics Lab at ICT are frequent collaborative partners.

HeadSPIN: A One-to-Many 3D Video Teleconferencing System from MxR on Vimeo.

The MxR at the University of Southern California rapidly prototypes and explores techniques and technologies to improve the fluency of human-computer interactions and create visceral synthetic experiences.

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Posted in 3D, imaging | Leave a Comment »

communication, growth and inspiration-SIGGRAPH

Posted by drneelesh on August 11, 2009

80x80

SIGGRAPH 2009 is over
(Conference: 3-7 August (Monday through Friday) and Exhibition: 4-6 August (Tuesday through Thursday).

It was sponsored by The Association for Computing Machinery (ACM), an educational and scientific society uniting the world’s computing educators, researchers, and professionals to inspire dialogue, share resources and address the field’s challenges.Its one of the best scientific animation/hypermedia/multimedia platform in the world. It was full of galleries, competitions, events, presentations, Papers and exhibitions. A real feast!
We @markivmedcom / @LastMohican hope to participate the next time round. (2010). Here are Two interesting Interfaces which surfaced in SIGGRAPH 2009.

* 1) Immersive 3D plus Virtualization to let you move freely in Virtual world– A team from INRIA and Grenoble Universities in France (will) demo a new virtual reality system called Virtualization Gate.

Virtualization Gate that tracks users’ movements very accurately using multiple cameras, allowing them to interact with virtual objects with new realism.A user wears a head-mounted display (HMD) and moves through a virtual space while several cameras track his movement. The video here shows a guy kicking over virtual vases and pushing a virtual representation of himself around. A cluster of PCs is needed to perform the necessary image capture and 3D modeling.

* 2) Teleconferencing in Three dimensions

MxR works with USC’s Institute of Creative Technologies and the Interactive Media Division at the School of Cinematic Arts. ICT projects create and analyze immersive systems for education and training simulations that incorporate both real and virtual elements. IMD projects push the boundaries of immersive experience design and alternative controllers. The VRPsych Lab and Graphics Lab at ICT are frequent collaborative partners.

HeadSPIN: A One-to-Many 3D Video Teleconferencing System from MxR on Vimeo.

The MxR at the University of Southern California rapidly prototypes and explores techniques and technologies to improve the fluency of human-computer interactions and create visceral synthetic experiences.

Related articles

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Posted in 3D, imaging | Leave a Comment »

Medical Animation- How is it Used ?

Posted by drneelesh on April 2, 2009

rketing

A short gif animationImage via Wikipedia

Medicine is a very visual science requiring a lot of imagination of processes taking place at cellular and sub cellular levels. Almost none of the disease processes currently understood can be seen. Even something as simple as a Flu infection(influenza virus) has to be imagined to be understood, forget opaque diseases like Danubian endemic familial nephropathy. Animation helps in simplifying the process for a large number of visual learners.


A few other uses of Medical animations ( besides medical education) include-
  • Medical field related Web sites,
  • Sales Training,
  • Patient Education,
  • Slide Kits and Presentations,
  • Multimedia Posters/Abstracts,
  • Health promotion,
  • Advertising and traditional marketing,
  • Trade shows and Symposium,
  • Multimedia journals,
  • Online social marketing, etc.

I use Medical animations frequently and am always on the lookout for interesting and original Medical animation sites. There are many animation sites out there but very few achieve the required levels of professionalism and accuracy. I have prepared this slide-kit to showcase a few of such sites. This list is by no way exhaustive but only a limited view of this field. To keep the list short and interesting, i had to fore go a few websites. Kindly pardon me if i missed yours.

You could add other such interesting sites as comments at the end of this post.

Enjoy.

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Posted in 3D, elearning, marketing, Media, Patient Education, pharmaceutical | 1 Comment »

Medical Animation- How is it Used ?

Posted by drneelesh on April 2, 2009

rketing

A short gif animationImage via Wikipedia
Medicine is a very visual science requiring a lot of imagination of processes taking place at cellular and sub cellular levels. Almost none of the disease processes currently understood can be seen. Even something as simple as a Flu infection(influenza virus) has to be imagined to be understood, forget opaque diseases like Danubian endemic familial nephropathy. Animation helps in simplifying the process for a large number of visual learners.

A few other uses of Medical animations ( besides medical education) include-
  • Medical field related Web sites,
  • Sales Training,
  • Patient Education,
  • Slide Kits and Presentations,
  • Multimedia Posters/Abstracts,
  • Health promotion,
  • Advertising and traditional marketing,
  • Trade shows and Symposium,
  • Multimedia journals,
  • Online social marketing, etc.
I use Medical animations frequently and am always on the lookout for interesting and original Medical animation sites. There are many animation sites out there but very few achieve the required levels of professionalism and accuracy. I have prepared this slide-kit to showcase a few of such sites. This list is by no way exhaustive but only a limited view of this field. To keep the list short and interesting, i had to fore go a few websites. Kindly pardon me if i missed yours.


You could add other such interesting sites as comments at the end of this post.
Enjoy.



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Posted in 3D, elearning, marketing, Media, Patient Education, pharmaceutical | 1 Comment »